Ocena użyteczności form prezentacji treści na stronach internetowych
Usefulness evaluation of websites content presentation forms
Author(s): Michał NowakowskiSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: information usefulness; forms of information presentation; customers behaviors; cognitive walkthrough method; multi-criteria point method
Summary/Abstract: The article presents analysis and methodology evaluation of information usefulness and forms of information presentation and information contenton websites, which are the factors determining the behavior of recipients and further use of the acquired information for decision-making, consumption or informative purposes. Furthermore, the study describes the basic methodological assumptions, the research procedure evaluation of information usefulness and forms of information content presentation, as well as the results of data analysis from the study conducted on a group of respondents. In order to determine the factors that have the greatest impact on information usefulness, the data obtained from the study were analyzed using cognitive walkthrough method and multi-criteria point method. Results of research presented in the article can be useful in creating assumptions for ways of content presentation and visualization for the needs of websites.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2018
- Issue No: 54/2
- Page Range: 83-102
- Page Count: 20
- Language: Polish