ВЪЗМОЖНОСТИТЕ ЗА ПРЯКО ИНВЕСТИРАНЕ В ИНФОРМАЦИОННАТА ИКОНОМИКА
OPPORTUNITIES FOR DIRECT INVESTMENT IN THE INFORMATION ECONOMY

Summary/Abstract: As early as the second half of the twentieth century, it was already clear to all the scholars and researchers of the society and its inherent economy that the industrial economy was on the wane, and its place was gradually occupied by a new, postindustrial (information) economy. The aim of the present paper is to highlight some aspects of the nature and characteristics of the information economy as а necessary intrinsic part of the information society and to identify the strategic and particular conditions for business investment in this new environment. The problems to be solved in relation to the stated objective of the research are: to characterize the emerging information economy and its peculiarities; to outline the branch orientation of the foreign direct investments in the information economy; to highlight the motives that have the most significant impact on investment decisions in the post-industrial economy; to provide guidelines for adapting economic policy in line with the new realities. The research thesis is that: the information economy changes the conditions for conducting business and also the behavior of enterprises, particularly transnational corporations, which necessitates the adaptation of the economic policy to the new realities. The main results of the research can be summarized as follows: The theoretical foundations of the information society and economy have been clarified; The motives for direct foreign investment have been analyzed and the factors that are of major significance for FDI in the new conditions have been derived. On this basis, the relationship between the information economy and the opportunities for direct investment has been assessed; An analysis of FDI in the service sector has been made, with special attention paid to greenfield investments and mergers and acquisitions; Recommendations have been made to the economic policy so that it can be adapted to the new business and economic environment.

• Details
• Contents