ЧИТАЦЬКА АУДИТОРІЯ ЯК ВИЗНАЧАЛЬНИЙ ФАКТОР РЕКЛАМНИХ ОГОЛОШЕНЬ (НА ПРИКЛАДІ ДЕЯКИХ ВИДАНЬ РОСІЙСЬКОЇ ІМПЕРІЇ ПОЧАТКУ ХХ ст.)
READERSHIP'S AS THE DETERMINING FACTOR OF ADVERTISEMENTS (BASED ON SOME PRESS OF THE RUSSIAN EMPIRE AT THE BEGINNING OF THE 20TH CENTURY)

Summary/Abstract: The article's devoted to the study of the influence of the reader'saudience and advertising, which was placed on some editions of theRussian Empire at the beginning of the 20th century. There were theillustrated magazine "Niva", and the professional edition of the Odessastock exchange committee "Trade and Industrial Review".The main idea of the article is advertising became professional; it wascharacterized by a combination of styles, different subjects, sizes, texts etc.These editions are very different, targeted at different audiences andtherefore with very different variants of advertisements. All advertisementscontained certain clichés. Advertisements affected their own audience,but advertising itself and its stereotypes influenced on the reader

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