Organizacja wielkich wydarzeń sportowych w realizacji celów marketingu terytorialnego na przykładzie The World Games 2017
Organization of Big Sport Events in the Implementation of Territorial Marketing Objectives on the Example of the World Games 2017

Summary/Abstract: The paper aims to determine possibilities resulting from linking the implementation of sport and territorial marketing objectives within the organization of a big sport event. The paper attempts to identify opportunities related to long-term planning and implementation of programs binding sports and development goals of the organizer's city. The basis for the performance of the purpose are theoretical considerations and analysis of the example of The World Games 2017, based on desk research.

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