Rola internetu w podejmowaniu decyzji zakupowych przez młodych dorosłych
The Role of the Internet in Young Adults’ Purchase Decision-Making

Summary/Abstract: The objective of the article is verifying a thesis, if the cyberspace influences on purchase decision-making by young adults. Young adults represent the generation for whom use of the internet is something obvious. They use it for, among others, searching for information, being in touch with friends or having access to services, e.g. bank services. It seems to be important to verify the thesis if the internet has an impact on young adults’ purchase decision-making and what is the degree of such influence. The considerations are based on young customers’ activity in social media – the sphere joining information both from companies and product or service users. The article is based on critical literature review.

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