FARKINDALIK YARATMAKTA İLETİŞİMİN GÜCÜ
THE POWER OF COMMUNİCATİON İN CREATİNG AWARENESS

Summary/Abstract: In the age of communication, information is bombarded, and every day small information is received. To create awareness among so much information pollution is seen as a serious issue. The good things for the future are lostamong the masses of information. On the other hand, social orientation or perception operations are also used for misinformation purposes and covering up reality. On the other hand, social responsibility projects are carried out in many corners of the world to solve socio-economic problems. It is possible to increase the awareness of such projects to wider masses and areas and to use the communication channels correctly.In this study, it is aimed to show how awareness is created by communication. The importance of the study is that these projects can be used more effectively and effectively with communication. Literature survey, field studies and questionnaire were conducted in the study. Evren was limited to Çanakkale and random sample was chosen.As a result, it has been tried to reveal the power of communication in order for social responsibility projects to be effective and more effective and to raise awareness.

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