SME: CULTURAL SCOPE OF EUROPEAN ECONOMY
SME: CULTURAL SCOPE OF EUROPEAN ECONOMY

AN ESSAY ON THE STRENGTH AND OPPORTUNITIES OF ENTERPRISE EUROPEAN STYLE REFLECTED FROM ITS CULTURAL PROFILE

Summary/Abstract: This paper is about entrepreneurship European style and European economy as aculture, by means of a theoretical model that is constructed of the distinctive features of Smalland Medium Enterprise (SME). This is not a quantitative but a qualitative model, stemmingfrom historical experience, that can be considered as a visionary image of the future form ofEuropean economy and its position in the globalising world. Based on such a forecast a backcastinganalysis can be developed: a problem-solving-oriented analysis of the extremelycomplex crisis where the European Union finds itself in at present. The cultural identity aswell as the success of the economy European style lays in the incalculable risk factor of thehuman involvement in the enterprise, that in the neo-liberal shares-value oriented economy issystematically factored out; involvement of man, not just as ‘manpower’ (knowledge andlabour force), but the central presence of man as such, determining the whole of theorganisation by ‘proximity’.

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