Content differentiation strategies in contemporary local media. Case Study "Arges" and "Curierul Zilei" (2012)
Content differentiation strategies in contemporary local media. Case Study "Arges" and "Curierul Zilei" (2012)

Summary/Abstract: Differentiation strategies in the local press represent a research subject that should be largely exploited by the researchers. The reason for this statement is the decreasing of quality in local written press and an obvious lock of identity. First of all the study brings to the front two local newspapers from Arges district and presents their historical background. Secondly the attention will be channelled on what makes the difference, from marketing and informational point of view, between the two products (the newspapers are seen as products). Furthermore the content of the two items will be analysed as to establish the differences between them. The graphics resulted from this content analysis show that there is quantitative resemblance between them and a barely noticeable qualitative one (in the quality of the photos and text).

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