Management Development Strategies of a Company from the Media Industry in the Context of the Evolution of World Markets
Management Development Strategies of a Company from the Media Industry in the Context of the Evolution of World Markets
Author(s): Andrei NiculescuSubject(s): Media studies, Business Economy / Management, Micro-Economics, International relations/trade
Published by: EDITURA ASE
Keywords: Management; development strategies; media industry; world market; multinational company;
Summary/Abstract: Ever since the dawn of the human race, we have strived to find new ways to communicate, as this gift has been considered man’s most powerful competitive advantage against all the other living creatures. However, from this to the multinational media corporations that are currently ruling over the ways in which we communicate with each other in the modern world, the progress that has been achieved so far is perhaps staggering.
Journal: Revista de Management Comparat Internațional
- Issue Year: 10/2009
- Issue No: S2
- Page Range: 1218-1221
- Page Count: 4
- Language: English