Strategic Diagnosis of Radiocom – The National Radio Broadcasting Company
Strategic Diagnosis of Radiocom – The National Radio Broadcasting Company

Summary/Abstract: Radiocom, the registered trademark of the National Radio Broadcasting Company, is one of the main providers of electronic communication networks and services in Romania and, at the same time, a market leader in broadcasting. Starting from these two fields, broadcasting and telecommunications, Radiocom is striving to evolve continuously and to showcase its maturity and innovation in its ongoing development. Several elements are presented, in order to outline the most significant parts of the activity of the National radio Broadcasting Company, in order to diagnose the potential this company has in terms of the main fields of analysis. In this sense, an analysis is performed aiming at identifying the internal and external conditions the company operates under, as well as the trends in its environment, in order to identify the opportunities and the threats it is likely to go up against in its future evolution.

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