Management in the European Context
Management in the European Context

Summary/Abstract: Europe can be characterized by different cultures that have significant similarities as well as differences. The achievement of the Single European Market and the Single European Currency had an extremely important impact in the evolution of the European Union, of companies and management. Europe has two single competitive advantages as it is a body of educated and skilled workforce and has a large number of consumers with high purchasing capacity. The capitalisation of these advantages is achieved through the Europeanization of member states, as this process consists of all the mutations in all areas and, also, it has the effect of creating a new economic environment, sets the basis for the development of Euro management. The definition of a management model in a global economy (the one of the European Union) is strictly linked to the capitalisation of positive influences of the economic, cultural, political and social environment of each member state.

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