S.M.A.R.T. goals in artistic management
S.M.A.R.T. goals in artistic management

Summary/Abstract: S.M.A.R.T. goal setting is an extremely useful concept that allows the artist or hismanager to bring an objective mindset about the future goals and realistic expectations inthe future. This analysis brings structure in planning and managing the artist’s career, orcareer development process. It is not an easy task to implement such a method from theartist’s point of view, especially because art implies personal inner looking, expression offeelings and communication abilities. Art is not created in any kind of environment;therefore S.M.A.R.T. analysis contributes to order and a better use of time, timemanagement. Also important is the fact that S.M.A.R.T. goal setting contributes to anestimation of the goals attainability, bringing the artistic management to a higher level ofreality and of performance achieving.

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