Propaganda in Greek public discourse. Propaganda scales in the presentation of the Greek MoU- bailout agreement of 2010
Propaganda in Greek public discourse. Propaganda scales in the presentation of the Greek MoU- bailout agreement of 2010

Summary/Abstract: Based on information and propaganda theories, the present paper focuses on media presentation of the Memorandum of Understanding (MoU)-bailout agreement for Greece in 2010. The research objective is the quantitative analysis of propagandistic characteristics in the political and journalistic discourse on the MoU, as it was presented by TV prime-time news bulletins and internet news sites, and was examined using content analysis. Three propaganda scales were created, based on theoretical approaches of propaganda sentimental and logical methods. The scales were explored with respect to independent control variables using statistical inference in order to demonstrate the various “ingredients” of propaganda in the discourse of the communicators examined. Among the results one can encounter the use of mainly sentimental propagandistic methods on behalf of the communicators, the constant increase of the propaganda methods used during our period of study (February to June of 2010), the use of at least two propaganda methods per communicator (within short statements) and the ideological use of the same propaganda methods on behalf of politicians of different parties so as to either support or criticize the MoU- bailout agreement.

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