Aspects of Seasonality Touristic Activity Specific to Mamaia Station Cover Image

Aspects of Seasonality Touristic Activity Specific to Mamaia Station
Aspects of Seasonality Touristic Activity Specific to Mamaia Station

Author(s): Mariana C. Juganaru, Kamer-Ainur M. Aivaz, Ion Danut I. Juganaru
Subject(s): Management and complex organizations, Tourism, Socio-Economic Research
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Tourism at Mamaia; Seasonality; Indicators of seasonality; Mobile average;

Summary/Abstract: The study of phenomena and social-economic processes under the aspect of their evolution in time, mainly on a short term or intra-annual represents a preoccupation at a micro and macroeconomic level. For the tourism operators, this process includes knowing the touristic market and the anticipations of its evolution, as an important condition for taking decisions in their activity. The aim of this work is to analyze the touristic activity according to seasonality in Mamaia station, using qualitative and quantitative research methods. The study is important through the aspects that emphasize the specific evolution of the touristic activity from this station. For this aim, a database was formed by the monthly values of three indicators of the touristic activity (number of arrivals, number of overnights and the average duration of the stay) from the period 2010-2016, using a series of statistic and econometric instruments. The results of the research can be proved by the units that maintain or are connected to the touristic activity, but also to the local administration, in making up the attenuation strategy of the touristic activity concerning the seasonality of Mamaia. Also, the work is a case study for the work with the students (especially, for tourism economy, applied statistics in tourism and marketing).

  • Issue Year: V/2017
  • Issue No: 13
  • Page Range: 73-84
  • Page Count: 12
  • Language: English
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