Online Communication in the Bricolage Market
Online Communication in the Bricolage Market

Summary/Abstract: In the modern business online marketing communication has become an extremely important phenomenon through its scale and implications on life and society in general. This way the development of the Internet has known a significant worldwide increase in the recent years. Its importance is recognized even by the most approved personalities in literature (Kotler and Keller, 2008), the Internet offering organizations and consumers greater opportunities for interaction and individualization. This article is trying to outline the importance and role of the Internet in communication efforts undertaken by bricolage companies.

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