Factorial Correspondences Analysis – A Tool in Tourism Motivation Research
Factorial Correspondences Analysis – A Tool in Tourism Motivation Research

Summary/Abstract: This study aims at analyzing the distribution of tourist flows in 2014, from 25 European countries, on three main categories of trip purposes, and assumes that there are differences or similarities between the tourists’ countries of residence and their trip purposes. "Purpose'' is a multidimensional concept used in marketing research, most often for understanding consumer behavior, and for identifying market segments or customer target groups, reunited in terms of similar characteristics. Being aware that the decision of choice/ purchase is based on purposes, their knowledge proves useful in designing strategies to increase the satisfaction level provided to the customer. The statistical method used in this paper is the factorial correspondences analysis. In our opinion, the identification, by this method, of the existence of differences or similarities between the tourists’ countries of residence and their trip purposes can represent a useful step in studying the tourism market and the choice/ reformulation of strategies.

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