The SWOT Analysis of a Romanian Seaside Hotel Company
The SWOT Analysis of a Romanian Seaside Hotel Company

Summary/Abstract: Different regions, countries or areas have identified the development of the tourism industry as a strategic objective in their policies, at both the microeconomic and macroeconomic levels. These regions, obviously, expect the tourism industry to generate economic effects to residents (both households and local businesses.) Over time, our country was considered an important tourist destination for the market in South-East Europe, supporting and promoting Romania's image and especially coastal tourism, spas, cultural programs and monasteries in Bucovina. The Romanian tourist offer did not do profound changes in relation to the tourism demand and to the requirements of comparative tourism products on the international market, requirements that, over time, proved to be increasingly demanding. There are several approaches that aim at diagnosing the business of accomodation industries but a method commonly used for this is the SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), i.e. the analysis of strengths, weaknesses, opportunities and risks or threats of a company.

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