The Image of Women in Romanian Advertisements: The 1930s
The Image of Women in Romanian Advertisements: The 1930s
A Discourse Analysis Approach
Author(s): Andreea Nechifor, Cristina DimulescuSubject(s): Anthropology, Social Sciences, Language and Literature Studies
Published by: Scientia Kiadó
Keywords: female image; feminist movement; inter-war years; the discourse of advertising; discourse analysis
Summary/Abstract: This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.
Journal: Acta Universitatis Sapientiae, Philologica
- Issue Year: 10/2018
- Issue No: 3
- Page Range: 33-50
- Page Count: 18
- Language: English