Qualitative Analysis Regarding the Decision-Makers in Terms of Tourism Promotion
Qualitative Analysis Regarding the Decision-Makers in Terms of Tourism Promotion
Author(s): Ariadna-Ioana Gavra Juravle, Constantin Sasu, Geanina Bubăscu-MoscaluSubject(s): Governance, Public Administration, Economic development, Marketing / Advertising, Tourism
Published by: Fundatia Română pentru Inteligenta Afacerii
Keywords: Qualitative research; Tourism promotion; In-depth interview; Bucovina village; Decision-makers;
Summary/Abstract: The aim of this paper was to obtain qualitative information from the decision-makers in Bucovina in order to identify their attitude in terms of tourism promotion and their level of information regarding promotion, tourism and tourists. We set four objectives: analyzing the level of awareness regarding the benefits provided by tourism for the municipality and the locality; identifying the level of information regarding the range of services available for tourists in the localities where the mayors carry out their activities; determining the attitude of the decision-makers vis-à-vis promotion and identifying the perceptions of the interviewees regarding the place of promotion in tourism development. The research method we used is qualitative research, namely the in-depth interview.
Journal: SEA – Practical Application of Science
- Issue Year: III/2015
- Issue No: 07
- Page Range: 329-339
- Page Count: 11
- Language: English
