Semiotyka turyzmu
The Semiotics of Tourism

Summary/Abstract: Jonathan Culler’s classic semiotic analysis of tourism observes that tourism seems to have an inferior position as a subject of research for cultural critics, while it is one of the most interesting and informative phenomena of contemporary culture and as such demands the unbiased semiotic approach. Grounding his reflections in Dean McCannell’s study The Tourist, Culler discusses differences between traveler and tourist, the authentic and the inauthentic, the natural and the touristy. He also explores the sight/marker relation in the sign structure of the touristic attraction and the complex interconnections between tourism and the world system of multinational capitalism.

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