Assumptions on Innovation into a Circular Economy
Assumptions on Innovation into a Circular Economy

Summary/Abstract: Nowadays innovation in any field is essential for sustainable development, having in mind the actual trend to circular economy. Even that 40% of innovative products fail if the market is not able to understand and adopt the innovation, causing resource losses used for research, design, development and product promotion. It is also obvious that the development of mobile technologies and the extension of internet all over the world determine another trend: the second life on social media of the new Z generation. Having in mind these assumptions this research focus on finding out which are possible tools that can be useful in decreasing the rate of failure of innovative products on the market. Within smesonline.eu project we developed a virtual business environment that promotes circular economy principles. The project promotes the open source technologies and social media communication advantages in obtaining sustainable development. The article case study shows how to use different technologies (Java Servlets and MySQL) in order to develop a web business solution from scratch with virtually no costs.

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