BRINGING REALITY CLOSER TO GAMERS
BRINGING REALITY CLOSER TO GAMERS
Author(s): Zdenko MagoSubject(s): Social Sciences, Media studies, Visual Arts, Communication studies, Sociology, Theory of Communication, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: alternate reality games; digital games; immersion; pervasive games; reality; SoLoMo;
Summary/Abstract: Digital games have always been characteristic as well as popular by the possibility to escape physical reality into virtual worlds for fun and relaxation. Although, current technological development (e.g. AR, VR) and various marketing strategies (e.g. SoLoMo) paradoxically push this reality closer to gamers’ genuine reality, creating new perceptions, feelings and experiences. The study defines and illustrates new forms of reality between pure virtual immersion within digital games and alternate reality games, created by always-available (mobile) localisation and social contact with people from close surroundings.
Journal: Megatrendy a médiá
- Issue Year: 5/2018
- Issue No: 1
- Page Range: 81-94
- Page Count: 14
- Language: English
