OVERVIEW OF INDIAN FAST MOVING CONSUMER GOODS SECTOR, FOCUS ON RURAL INDIA
OVERVIEW OF INDIAN FAST MOVING CONSUMER GOODS SECTOR, FOCUS ON RURAL INDIA

Summary/Abstract: The purpose of this work is to examine the Fast Moving Consumer Goods (FMCG) industry in India with an emphasis on rural India. This is a review article compiling information from various reports, articles and research papers in the related fields. This study shows how FMCG market is playing a vital role in the Indian economy and how rural areas of India are welcoming the FMCG sector. Predictions by various reports about the FMCG sector of India are also included in the article. It is understandable from this article that how world’s well known nation for its traditions and values is now also adapting to the new dimension of living standards. In FY17, rural India accounted for 60 per cent of the total FMCG market, 80% of FMCG categories are growing faster in rural India as against urban India. Total rural income, which is currently at around US$ 572 billion, is predicted to reach US$ 1.8 trillion by FY21. India’s rural per capita disposable income is estimated to increase at a CAGR of 4.4 per cent to US$ 631 by 2020.

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