Marketing Management of the Competitive Advantages of Pharmaceutical Companies
Marketing Management of the Competitive Advantages of Pharmaceutical Companies
Author(s): Elmaira ORAZGALIYEVA, Saira YESSIMZHANOVASubject(s): Economy, National Economy, Business Economy / Management, Marketing / Advertising
Published by: Reprograph
Keywords: pharmaceutical market; competitive advantage; marketing management; strategy;
Summary/Abstract: This article presents an analysis of the functioning of the pharmaceutical industry in the Republic of Kazakhstan, including the marketing management of the competitive advantages of pharmaceutical enterprises in Kazakhstan. Analyzing the pharmaceutical industry of Kazakhstan, emphasis was placed on the marketing activities and competitive advantages of such pharmaceutical enterprises in Kazakhstan as JSC Khimpharm and Nobel based on a SWOT analysis and regression analysis.
Journal: Journal of Applied Economic Sciences (JAES)
- Issue Year: XIII/2018
- Issue No: 61
- Page Range: 1975-1983
- Page Count: 9
- Language: English