Strategic Management and Development Market of Dairy Products on the Basis of Increasing Domestic and Innovation Production
Strategic Management and Development Market of Dairy Products on the Basis of Increasing Domestic and Innovation Production

Summary/Abstract: In the structure of human nutrition, milk and its processing products play a special role. Currently, the tendency to increasingly meet the needs of the population in dairy products due to their industrial production has a steady growth, and the market is mainly formed by dairy processing enterprises. This article discusses the analysis of the capacity of the Kazakhstan dairy market, which showed that it has potential growth reserves in terms of consumption and production. Nevertheless, the functioning of domestic dairy processing enterprises is connected with both the long-standing problems of the industry, which became aggravated during the crisis, and with the current financial and marketing problems arising under the conditions of the Customs Union. In this connection, a state branch program has needed to develop the production and processing of milk, popularize dairy products, and need government support so that Kazakhstan’s dairies and manufacturers can upgrade technologies, modernize equipment, and improve the range and train personnel with the help of innovative methods strategic management.

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