Net neutrality from legislative, technical and marketing perspective Cover Image

Net neutrality from legislative, technical and marketing perspective
Net neutrality from legislative, technical and marketing perspective

Author(s): Robert Idlbek, Jasmina Mlađenović, Vjeran Blašković
Subject(s): Electronic information storage and retrieval, Marketing / Advertising, ICT Information and Communications Technologies, EU-Legislation
Published by: Sveučilište J.J. Strossmayera u Osijeku, Fakultet Turizma i ruralnog razvoja u Požegi (Veleučilište u Požegi)
Keywords: net neutrality; bandwidth trottling; quality of service;

Summary/Abstract: Net neutrality is the principle in which Internet service providers (ISPs) treat all data traffic equally, and none of them slows down or accelerates data transfer speeds depending on who the current user is, what kind of content is being transferred, from which web site it comes, or from which platform, application or communication model. So far this kind of ISPs behavior has been a standard, but by changing certain rules, new moments which can significantly change the way the Internet is use are coming.Also, the way that we do business over Internet might change as well. The elimination of net neutrality can be seen from several perspectives, and we will pay attention to net neutrality from legislative, technical and marketing one.

  • Issue Year: 4/2018
  • Issue No: 2
  • Page Range: 29-37
  • Page Count: 9
  • Language: English