КОМЕРЦИЈАЛИЗАЦИЈА НА СИМБОЛОТ БОЖЈА РАКА
Commercialization of the Symbol of God’s Hand

Summary/Abstract: Commercialization of the symbol of God’s hand is limitless. First of all, it has a manipulative character. It is used in positive and negative measures while it's often hard to understand the deepest meanings of those who use this symbol through souvenirs and artistic discourse. When religion and religious symbol becomes product in con-sumer society, then we talk about root of commercialization which brings frightening and immeasurable conse-quences. While people travel and „carry“ their cultures, they encounter different ones. Despite the views on humanistic globalization, advocated by the majority of the scientific world, there are some who do not share such positivistic standpoint and work on dividing cultures and opposing religions.

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