BİR TERCİH OLARAK “BÜYÜMEME”: CÜCE ŞİRKETLER
“DEGROWTH” AS A PREFERENCE: DWARF COMPANIES

Summary/Abstract: Although the success of companies is defined in terms of their contribution to national economy, their growth and sustainability, one of the biggest misconceptions of today’s businesses is the paradox of growth which could be explained by providing more consuming and faster production culture with limited resources (land, labor, technical information, etc.). Growth disengagement is regarded as a sign for the collapse of modern economic systems. Although growth is an extremely attractive strategy for companies, degrowth might be another goal which can be preferred on purpose by companies. In this framework, the scope of this study is “dwarf” companies which deliberately choose not to grow. The purpose of the study is to focus on degrowth and present the term “dwarf” to Turkish literature and analyze a company which can be considered as a dwarf as a case study.

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