Początki polskich firm z branży kosmetycznej w dekadzie lat osiemdziesiątych
Origins of Polish cosmetics companies in the 1980s

Summary/Abstract: In the 1980s there were visible changes in the functioning of the craft. In this decade, many Polish entrepreneurs started businesses. In the article – on the basis of selected examples – the creation and further development of small private craft involved in the production of cosmetics is shown. The vast majority of the collected material is based on the memoirs of the founders, interviews and newspaper articles. In the introductory part attention is drawn to the beginnings of the cosmetics industry in Poland and the characteristic of this industry in times of crisis – increased demand for cosmetics, called “lipstick effect.” Qualifications, experience and psychological predisposition of the owners were discussed. Particular attention was paid to the subjective perception of economic or administrative reality during this era: the obstacles and difficulties in initiating their own business.

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