EXTENDED MARKETING MIX (7PS) AND HRM RECRUITING. HOW TO SELL A JOB
EXTENDED MARKETING MIX (7PS) AND HRM RECRUITING. HOW TO SELL A JOB
Author(s): Aurelian Sofică, Smaranda Adina CosmaSubject(s): Economy, Human Resources in Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: human resource management; marketing; employee branding; marketing mix; extended marketing mix; employment marketing mix;
Summary/Abstract: The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps of marketing, identifies and operationalize specific HRM components that fit this framework. Employment marketing mix (EMM) offers a framework on which, in a social constructionist manner, real and useful tools can be developed.
Journal: Studia Universitatis Babes Bolyai - Negotia
- Issue Year: 63/2018
- Issue No: 3
- Page Range: 5-26
- Page Count: 22
- Language: English