Конструкција идентитета једног фудбалског клуба на примеру ФК Обилића
Identity Construction of a Football Club on the Example of FC Obilić

Summary/Abstract: In this paper I show identity construction o f FC Obilić, Belgrade. Material for the research is collected in the first half of the 2002 and it is consisted of the monograph published for the club’s 75th anniversary, club advertisement materials (T-shirts and calendars) and the club’s museum. Discourse analyse used in the paper is the combination of the Foucaultian understanding of discourse and more “practical” use o f the term used in linguistics and conctructivistic psychology. Analysis is supplemented by Leach’s analyses of symbols’ logic usual in our ethnology. Taking into consideration that analysed materials are official representing materials of the club, discourse analyse used in the paper show club’s official ideology that could vary from that of the players of team’s supporters. Analyses shows that dominant discourse on which Obilid based its identity is combination of national ideology (very much based on the ideas of Orthodox Christianity and national heroism) and ideas of modernity formed in the selective use of “western values”. Basic identity connection established in the materials I used is between Serbianhood, Obilić (and football more generally, Arkan and modernity).

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