UPORABNI LITERARNI OBLICI MEDIJSKOGA IZRAŽAVANJA
APPLICABLE LITERARY FORMS OF MEDIA EXPRESSION

Summary/Abstract: The history of the media is at the same time the history of forms of media expression. In spite of all the important changes since the first "written messages" whose task was to mediate a particular fact/event, especially through the contemporary culture of "images", the word itself – formed into text – has until this day remained the medium without which a single media transaction cannot occur. The author gives insight into the most relevant textual forms of media, while they (common name: applicable literary forms) differ first and foremost in their (varied) dominant function, therefore we divide them into forms with the informative function and those with the function of evaluation.

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