KOMUNIKACIJSKA KULTURA HRVATSKIH NOVINARA: MEDIJSKA SCENA 1994.
COMMUNICATION CULTURE OF CROATIAN JOURNALISTS: THE MEDIA SCENE IN 1994

Summary/Abstract: This paper researches the communication culture of Croatian journalists, using content analyses of leading Croatian daily and weekly newspapers. Communication is possible only through a system of signs and communication culture is a system that allows a good flow of those signs with informed citizenship as the goal. The author therefore analyzed three groups of communicability indicators. Those groups of indicators establish: 1. the choice and adaptation of topics to the needs of the public; 2. the author and his/her topics, the presence and the direction of the attitude, citations, sources of information; 3. how visual presentation helps communicability. Analyzed were 954 articles from Vjesnik, Večerni list, Slobodna Dalmacija, Novi list, Globus, Feral Tribune, Panorama and Arkzin, published in 1994. A significant difference was registered between individual newspapers, as well as in comparing the daily and weekly newspapers which, to adapt better to the needs of the public, use different tools and have different levels of communication culture.

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