PERCIPIRANA MORALNOST I KOMPETENCIJA U MOTIVACIJSKOJ STRUKTURI POLITIČKIH PREFERENCIJA
PERCEIVED MORALITY AND COMPETENCE IN THE MOTIVATIONAL STRUCTURE OF POLITICAL PREFERENCES

Summary/Abstract: With an accent on the dominant theoretical viewpoints and results of extensive empirical research, the work analyses the mutual relationship of the perceived morality and competence of political protagonists in the motivational structure of voting at the 2001 elections for the City Council of Zagreb representatives. Also, the work examines these criteria with regard to the cognitive capacity of voters. The results confirm the initial hypothesis that, in general, judgements concerning the morality of political protagonists have a more important role in the motivational repertoire of voters than do impressions of their competence, as well as having an influence on the formation of global impressions on a more general theoretical level.

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