WILLINGNESS OF FARMERS TO COOPERATE
WILLINGNESS OF FARMERS TO COOPERATE

Summary/Abstract: Development of business cooperation is one of the basic preconditions for a successful transition of Croatian agriculture and for increasing its competitiveness on the national and international markets. This research conducted in the Zagreb rural area was an attempt at answering what the farmer's general attitude was towards business cooperation in agriculture as well as the influence of socio-demographic and psychological characteristics on their willingness to cooperate. With regard to the declaratively expressed readiness for business cooperation, the farmers were divided into four groups "very willing", "willing", "less willing" and "unwilling". Statistically significant differences have been found between these groups with regard to: past experience and current inclusion in some form of business cooperation; level of education and psychological characteristics: innovativeness and entrepreneurship. The research shows a group of "more experienced" and more educated farmers showing more entrepreneurship and innovativeness which should be the basis of the process of development and more effective involvement of farmers into business cooperation systems in agriculture.

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