TELEVIZIJA KAO ČIMBENIK DIFERENCIJACIJE SEOSKIH I GRADSKIH OBITELJI
TELEVISION AS A DIFFERENCE FACTOR OF RURAL AND URBAN FAMILIES

Summary/Abstract: Information has been collected for the role and usage of television in families, with a specially constructed compilation questionnaire on a sample of 313 parents of pre-school children from four urban and rural settlements, and with a special emphasis on their children's access to television. A general hypothesis has been tested, using a discriminative analysis, which was expected to show that the families, depending on whether they live in an urban or a rural area, that is bigger or smaller settlement, will differ signifficantly in the view of the culture of watching, television habits, as well as parents' methods and attitudes regarding their child's interaction with the TV-set. Results, which were quite difficult to interpret, due to a lack of Croatian research, have shown that television has got a significant role in the lives of Croatia's families and its children, but not to such an extent, as is the case in the majority of more developed countries. They have also confirmed the set hypothesis, though they have shown as well that the families from a city in the centre of a county, are very similar to the rural families, in view of the observed matter. This, however, was more expected from families living in smaller cities, which on the other hand, resemble the families from big cities.

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