Javni mediji i komunikacija
Mass Media and Communication

Summary/Abstract: In view of their importance and influence, mass media are often, wrongly, regarded as part of the slate power. However, their function is to provide objective and complete information even about the views of the minority and to make known the pros and cons of every' issue, thus helping to find proper solutions for particular problems. The crucial question is how this role of the media can be ensured, having in mind their technological capabilities and the political challenges of the anarchist and populist elements of the modem democracy to which they are exposed. Defining the concept of communication at different levels — primary, secondary and mass communication — the author stresses the role of cybernetics as a revolutionary skill of steering and technical control of communication systems. In the light of the influence that the media have in shaping the lives of people today, a new media policy is needed, as well as a more critical attitude and greater responsibility on their pan. The question of enrichment of contemporary culture, with fiction, imagination and fantasy serving as communication media, is left open.

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