Герда Таро и Роберт Капа на насловним странама ревије Жена данас
Gerda Taro and Robert Capa on the Front Page of the Serbian Magazine Woman Today (Žena danas)

Summary/Abstract: With the first cover page of Womаn today published in 1936, anonymous young workers from Soviet kolkhoz came to the public media scene of the Kingdom of Yugoslavia. This is why not only the new “fashion” trend is promoted on the cover pages of domestic women’s magazines but above all the ideology and new aesthetic of the October Revolution. Womаn today, as an illustrated women’s magazine, published from 1936 to 1940 in Belgrade, ignores the local graphic design idiom and internationalizes own visual vocabulary by bringing to Yugoslav readers strong iconic messages from the Soviet Union, Spain, France, China and so on. Robert Capa (1913-1954) and Gerda Taro (1910-1937), were named among the most famous war’s photo-reporters who reported from Spain civil war. In search of a response to the question of the origins of the photographs of the Spanish war in the women’s magazine Womаn today, we have established that the editorial board of the Paris-based weekly Regrads, launched by the French Communist Party in Paris in 1932, co-operated with editors of Womаn today, actually, with young women members of Yugoslav Communist Party. The photographs and photomontages published on the front pages of Womаn today make it remarkable by publishing new models of avant-garde design and aesthetics of montage based on the ideology of social activism.

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