Nowe możliwości wykorzystania metod i narzędzi w realizacji badań socjologicznych i społecznych
The new way of use methods and tools in the implementation of sociological and social research

Summary/Abstract: There are many different research tools in sociology. In addition to typical questionnaires (surveys, interviews, observations), one can also find various schemes to collect data and information, as well as the categorization keys. More and more often, they are in the form of technical instruments, programs and applications which use appropriate research techniques. They help to record data in a quick and aggregated way, from which the reliability of research results is also often dependent, and the possibility of archiving and storing data at every stage of the research ensures correctness of the research procedure. The article aims to show the possibility of using a new medium and a new research tool to carry out social research on a very large scale. Thanks to the tools implemented by cable television decoders, it will be possible to carry out the survey, diagnostic, marketing, political and market research as well as the sociometric research. The owners of cable television networks will be able to carry out research for their own needs and for the needs of entrepreneurs, non-profit organizations, institutions, local governments or make the tool available to specialized agencies for market and public opinion research.

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