Consumer Attitudes and Behaviors in the Technology-Driven Sharing Economy: Motivations for Participating in Collaborative Consumption
Consumer Attitudes and Behaviors in the Technology-Driven Sharing Economy: Motivations for Participating in Collaborative Consumption

Summary/Abstract: Following recent research on consumer attitudes and behaviors in the technology-driven sharing economy, we have identified and provided empirical evidence on motivations for participating in collaborative consumption. Using and replicating data from Ardent Partners, BBC, BloombergOpinion, BLS, D&S, Edelman Intelligence, Eurofound, GAO, HumanResources, PersolKelly, Statista, Upwork, and U.S. Bureau of Labor Statistics, we performed analyses and made estimates regarding percentage of self-employed EU workers (most popular sectors), percentage of gig workers in the U.S. (by age), distribution of workers (by age group), how often individuals engage in freelancing, where individuals typically go to find freelance work, top contingent workforce management challenges, and share of workers on contingent contracts (by industry).

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