Un proiect utopic. Societatea omului nou socialist. Începuturile
A utopian project. The society of the new socialist man. The beginnings

Summary/Abstract: This article explores the stages of building the new socialist man. At the beginning of the Ceausescu regime, the idea of constructing the new man did not have an explicit ideological meaning. The campaigns to educate the tastes of the population, amid the development of consumption and the improvement of the living standards, aimed primarily at adapting most of the population to the challenges of the modern life. Combating social parasitism, smoking, and having a good public behavior were the main directions of the newspaper "Scânteia", which was transformed into a real amplifier for the policies of the regime. The euphoria created by the events in Czechoslovakia and the adherence of a large part of the population to the policies promoted by Ceausescu made it possible to regain control over society almost unnoticed. If the new man had been previously embodied by certain typologies, that stood out by exemplary labor and dedication, heroes of work, the Ceausescu project aimed at the whole society. The features of the new man, dutiful, submissive, ideologically educated and devoted to the regime had to dominate the entire society.

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