Identification of Key Actors of Agricultural Community-based Organization from Communication Perspective in Malaysia
Identification of Key Actors of Agricultural Community-based Organization from Communication Perspective in Malaysia

Summary/Abstract: This paper was part of a larger study which focuses on communication aspect of sustainable agriculture. To date, most of communication issues highlight role of extension officer rather than CBOs or the farmers meaning from top to bottom approach. It is realized that the flows of communication and the exchanges between different actors are extremely significant especially to understand the current state of agriculture and to facilitate the learning process. This underscores the need for dialogues and interactions between different actors and networks. Hence, this research will focus on CBOs because of the changing focus from extension officers to CBOs also changes the agricultural perspective. The purpose of this paper is to identify key actors that involved in an agricultural community-based organization (CBO). By identifying key actors, we can understand: 1) characteristic of a CBO; and 2) dissemination of agricultural knowledge – network. Therefore, a more sustainable agricultural practice can be embraced by many especially by conventional farmers.

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