Wizerunek starości i osób starszych w oczach dorosłej młodzieży – komunikat z badań
The Image of Old Age and Elderly People among Young Adults – A Report

Summary/Abstract: Average lifespans in developed countries have been increasing steadily. As a result, the population of the elderly has been growing, which leads to social and cultural changes. The subject of this qualitative and quantitative questionnaire-based research is the image of old age and the elderly among young adults. The aim of the paper is to establish the boundaries, nature, and essence of old age from the perspective of young people. The research results lead to interesting conclusions: the image of old age is negative, whereas the image of the elderly is positive. This observation may prove a fruitful inspiration for local initiatives, as well as media message creators who are responsible for shaping the image of old age, especially among young people.

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