Lasswellova paradigma masovnog komuniciranja
Lasswell's Paradigm of Mass Communication

Summary/Abstract: Lasswell’s paradigm is based on five elements: who — what — by which channel — to whom — with what effect. The author examines the communication process from a political science aspect. In his view the relationship between who and to whom is a relationship between the dominating and the dominated. Who, the sender of the message. Iris a share in power, while to whom is a passive recipient of the message. lass well raises the problem of the efficiency of the communication process. Breakdowns occur due to the incompetence of persons who collect and transmit information. The author neglects the possibility of the transformation of information content by the recipient us a result of microstructural relations. He has been therefore unable to reach the deeper structures of communication processes Loss well’s communication procedure has the character of monologue, entailing a one-way information process.

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