Теоретические Основы Управления Экологическим Маркетингом
Theoretical Foundations Of Environmental Marketing Management

Summary/Abstract: The article considers theoretical and methodological approaches to managing environmental marketing based on an entrepreneurial management model. The state is a social institution that is obliged to regulate the nature of the use of natural resources as a public good, and the most effective, in this case, are the methods of direct regulation. The introduction of economic mechanisms in combination with administrative ones is the only possible solution to environmental and economic problems. New economy opens unlimited opportunities for business. Business space, technology, processes and business models are becoming more complex. This is due to the fact that new features are added frequently and rarely removed. The dimensions of the business space are increasing all the time, increasing the complexity and creating attractive opportunities for those who have learned to successfully navigate and move forward in a new environment. Surviving in these conditions – are not the strongest and not the most intelligent, but the most quickly adapting to change. In the new rapidly changing economy, a special place is given to environmental management.

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