Uloga i značaj kriznog menadžmenta u poslovno-finansijskom restrukturiranju preduzeća
Role and Importance of Crisis Management in Business-Financial

Summary/Abstract: Modern companies are more and more operating on global markets and have been under influence of global market conditions, which are often very turbulent and unpredictable due to various causes. Some of most common influences are: intensive technology development (especially informationcommunication technologies), changing operating and business conditions, global or national economy crises, financing conditions, changing energy resources, substitution of raw materials, emergence of new competitors, mergers and aquisitions of companies in national and international markets, etc. These reasons lead companies from any business to crisis situations (sudden or foreseeable) that endanger not only the development but also the survival of the enterprise. As response to crises coming from internal or external environment, companies form crisis management team in order to identifies the scope of the crisis, works to overcome the crisis and reestablish normal business conditions. Crisis management team has the task of identifying and analyzing the causes and magnitude of the crisis and, accordingly, undertaking various activities - from current and intervention to strategic and long-term activities in order to recover the enterprise and ensure further development. Particular importance is given to different models of financial restructuring - from the method of urgent financial consolidation to strategic stable business operations, the improvement of image and rating of companies to current and future creditors.

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