Internationalization, Globalization and Culture
In Advertising Discourse
Internationalization, Globalization and Culture
In Advertising Discourse
Author(s): Rumyana Todorova, Zlatko TodorovSubject(s): Media studies, Applied Linguistics, Theory of Communication
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: internationalization; globalization; culture; advertising;
Summary/Abstract: The paper deals with the issues of internalization, multinationalization, globalization and culture in advertising discourse. It touches upon different interpretations of these phenomena but also introduces the term grobalization which has been introduced in the 21st century through the prism of local cultures. Examples of ads from British and Bulgarian media discourse are provided in support of those processes.
Journal: Studies in Linguistics, Culture, and FLT
- Issue Year: 1/2015
- Issue No: 1
- Page Range: 69-74
- Page Count: 6
- Language: English, Bulgarian