BALKAN FRAME - POWER OF DIGITAL AGE AND POWER OF DISCOURSE Cover Image

BALKAN FRAME - POWER OF DIGITAL AGE AND POWER OF DISCOURSE
BALKAN FRAME - POWER OF DIGITAL AGE AND POWER OF DISCOURSE

Author(s): Danica Piršl
Subject(s): Pragmatics, Sociolinguistics, Theory of Communication, Social development, Social Informatics
Published by: Интернационални Универзитет у Новом Пазару
Keywords: discourse; power; digital age; communication; the Balkans;

Summary/Abstract: Generally understood as the linguistic/semantic structures represented in the written and spoken medium, in accordance to the determined rules and communication intentions, discourses represent the sociolinguistic phenomena, whose analysis merits scientific importance; they are, nevertheless, not only the important factors in the process of social communication in the Balkans, but they are also closely linked to the means by which a society is governed and managed, especially in a digital age. This points out the importance of researching the role of governing/public discourse in the construction of social life, Balkan identity and social performance, as well as of analysis of its political dimensions, all of which is incorporated and reflected in digital forms. Relevant theoretical basis of such research is questioning the relation of the discourse, power and politics. The political potential of a language and its (mis)use is the eternal Orwellian theme that has entered into a combination of interdisciplinary interpretation of the various spheres and levels of expression. Discourse is seen as a kind of linguistic structure, whose social use represents a specific exertion of power. As a unique conclusive review, in contrast to Habermas concept of communicative power as the power of discourse / debate, we set up a Foucaultian discourse of power. But richness of discourse, as used in the Balkans, lies in the linguistic units used to metaphorically convey the intended messages, which is coupled by digital forms.

  • Issue Year: 2014
  • Issue No: 13 (3)
  • Page Range: 186-193
  • Page Count: 8
  • Language: English