DE LA MUSIQUE EN POLITIQUE : L’IMPERATIF DE L’INTERDISCIPLINARITE AU SECOURS D’UN OBJET DELAISSE
MUSIC IN POLITICS: ON THE NEED OF AN INTERDISCIPLINARITY APPROCH TO STUDY A FORSAKEN OBJECT
Author(s): Thibault JeandemangeSubject(s): Politics / Political Sciences, Civil Society, Governance, Culture and social structure , State/Government and Education, Management and complex organizations, Studies in violence and power, Nationalism Studies, Ethnic Minorities Studies, Globalization, Geopolitics, Identity of Collectives, Corruption - Transparency - Anti-Corruption
Published by: Studia Universitatis Babes-Bolyai
Keywords: Music; Political marketing; Political parties; Methodology; Interdisciplinarity;
Summary/Abstract: The introduction of marketing in political party strategies has considerably altered the uses and place of music in the way election campaigns are designed and conducted. This publication attempts to revisit the epistemological and methodological issues of political marketing raised by the use and role of music. Why is the interdisciplinary approach to music a relevant tool to revisit the analysis of political marketing by political science?
Journal: Studia Universitatis Babes-Bolyai - Studia Europaea
- Issue Year: 63/2018
- Issue No: 2
- Page Range: 49-74
- Page Count: 26
- Language: French
