Determinants of Establishing a Tourist Environment towards Distinctive Entrepreneurship on Pedicab Transportation
Determinants of Establishing a Tourist Environment towards Distinctive Entrepreneurship on Pedicab Transportation
Author(s): Mangasa PANJAITANSubject(s): Economy, Tourism
Published by: ASERS Publishing
Keywords: physiological factors; consumer’s decision-making process; pedicab business;
Summary/Abstract: The purpose of this research was determinants of establishing a tourist environment towards distinctive entrepreneurship on Pedicab transportation. The purpose of this research is knowing determinants of establishing a tourist environment towards distinctive entrepreneurship on Pedicab transportation. It was motorcycles who produced from BSA of United Kingdom-made 350-500 cc. The problem is the tendency of lost their potential customers because of the competition with the online transportation that it grown rapidly. A sample of 97 respondents from the people was considered for this research. Limeshow sampling technique was used to select customers were purposively sampled. The study concluded that psychological factors have a positive effect but not significant (motivated, perception) and attitude and behavior have significant, in other hand learning has a negative effect on consumer’s decision in Pedicab Transportation.
Journal: Journal of Environmental Management and Tourism (JEMT)
- Issue Year: IX/2018
- Issue No: 08 (32)
- Page Range: 1778-1781
- Page Count: 4
- Language: English
- Content File-PDF